How to Make the Most of the Life Back Promise
Tourism New Zealand has developed a document to help you extend the Life Back message. Now you can sell even more New Zealand vacations by incorporating the new Life Back Promise campaign into your own activities.
While the Life Back Promise still sits under the 100% Pure New Zealand brand, this message will allow you to drive a highly targeted layer of activity that will sit under a wider umbrella of Tourism New Zealand campaign activity.
The ‘Life Back Promise’ is about communicating what many American travelers have already expressed - that their vacation to New Zealand was a soul-enriching, physically and mentally rejuvenating experience that ‘gave them their life back’. Furthermore, our US consumer research shows that 98% of those who had traveled to New Zealand were highly satisfied, and many considered their vacation to be a life-changing experience.
No matter where the Life Back logo is used, the same philosophy always applies: It should always compliment and support the material it’s partnering with.
To find out how to get started, please download the attached pdf file.
File Size: 3.83MB - approx 10.5 mins on 56K modem
