How to Sell New Zealand

Aim

The overall objective of this training module is to help you gain a better understanding of the New Zealand market and how to sell it so that you can increase sales and profitability for your organisation.

Working through the Module

The module should take you approximately 3 hours. A recommendation would be to complete a section each day. This way you don't have to put aside a full 3 hours to complete.

Sections within the Module

There are two sections to this module with a test to pass while you work through:

Section 1:

• Introduction
• Getting Here
• General Information
• Accommodation
• Transport
• Further Information Sources

Section 2:

• Dealing with Common Misconceptions
• Special Interest
• Regional Highlights and Touring Routes

Module Test:

• You must do the short test to successfully complete the module.

Look out for important points, listed below, as you read through the module:

		Tasks that you can do as you work through the module to increase your knowledge. These are highly recommended, as they will help you successfully complete the module test.
		Information that will help you up-sell product and demonstrate to your client that you are an expert in selling New Zealand.
		Highlights within the regions.

Websites

There will be references to the Tourism New Zealand consumer website in this document www.newzealand.com and regional websites. Take time to get familiar with these websites, as they are a vital source of information.

Other Tourism New Zealand websites which may be useful are:

• International Media website - includes story ideas, media kits, press releases and features.
• Image Library website - An online image library for international media and travel trade to use to promote New Zealand as a visitor destination.
• Qualmark - 100% Pure Assurance website