Marketing Toolbox

How to Market New Zealand

We provide free marketing material, guidance and information based on our visitor research to help you market Destination New Zealand. Analyse your sales targets against our market snapshots or find out about our quality assurance standards for your clients.

Promotional Material

Download or order marketing material on Destination New Zealand.

Working with Us

Tourism New Zealand works with the travel industry at home, and in our key markets, to maximise opportunities for New Zealand tourism. Find out how to make the most out of working with us.

Market Snapshots

Keep informed with up to date visitor information, top rated activities and data from our key markets to help you market New Zealand successfully to your clients.

Order Marketing Material

We have a selection of brochure, poster and video resources for the tourism industry's use.

A range of useful marketing tools has been developed for your use by Tourism New Zealand to help you sell New Zealand online and in-store. This includes our "Making the most of New Zealand" guide, which assists you in assessing the effectiveness of your print and online communications.

Selling Online
Selling In Store

For the perfect New Zealand holiday make sure you book your customers into accommodation and activities which carry our Qualmark. It means we have checked out everything they do, including how they look after the environment, and it will be an experience that won’t disappoint.

More Marketing Information

Tourism Research

We regularly update our research to keep up with changes in the wants, needs and behaviours of our visitors. Use our wealth of research for in-depth tourism information about New Zealand.

Industry Directory

We have put together a list of key industry organisations for you. Develop your marketing business contacts and be in touch with the right people for more destinational knowledge.

Industry Associations
Government Agencies
Regional Tourism Organisations
Maori Regional Tourism Organisations

Downloadable Maps

We have a selection of downloadable maps for your use in print and online.

Marketing Networks

Several product-specific Marketing Networks operate in New Zealand. They work to promote tourism within their sectors. Find more about what they do.

Backpacker Marketing Network
Cruise Marketing Network
Food and Wine Tourism Network
Golf Tourism Cluster
Ski Tourism Network

Our Image Library

Our online image library for international media and travel trade. This link takes you to another website.

Our Media Website

Our destinational focused online resource for international media and broadcast professionals. This link takes you to another website.


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