Industry Directory

Backpacker Marketing Network


The Backpacker Marketing Network is a national organisation set up to promote New Zealand as a world class backpacking destination. The organisation’s role is to ensure that New Zealand continues to be seen as a high quality and highly desirable backpacking destination.

To this end, the Network is showcasing the New Zealand backpacking experience through its website, www.nzbackpack.com. The website contains links to special offers, destination information, details of the Working Holiday Scheme, and many other resources to assist potential travellers to New Zealand to organise their backpacking holiday.

The Network also works with other tourism marketing organisations, trade and media to ensure that the backpacking, youth and adventure travel sectors are promoted as world class experiences available New Zealand.

The Backpacker Network can work as an advocate when issues arise which have an impact on the geographically spread and varied operators who make up the sector. It also provides feedback and a point of contact for the wider tourism industry and government agencies.

The organisation is supported by the some of the best know brands in New Zealand tourism and is keen to increase its membership.

For more information, contact Daniel Rode.

Visit the Industry Guidebook for a searchable list of all the backpacker product that have added trade information to our product database.

Backpacker Marketing Network Members are identified by this marketing network symbol.


You can download any search result list as an Excel spreadsheet, and then order by "Marketing Network" to create an up to date list of Backpacker Marketing Network members.


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